Pragmatic Venture Blueprint
Card 3 of 18
Write a hypothesis
This section outlines the benefits of hypothesis generation and testing in research, focusing on defining specific parameters, ensuring testable predictions, facilitating collaboration, and providing a foundation for future research. It also details a structured hypothesis format and validation criteria to assess customer pain points, motivations, and investment in solving a problem.
Category
Ideation (1-3)
Author
Grant Munro
Generating and testing a hypothesis has several benefits including:
Guides and focuses the research and validation process by defining specific parameter
Ensures you have a testable predictions to ensure productivity
Easy to collaborate with others as it standardizes predictions and learning goals.
Provides a basis for further research and iterations
Hypothesis Format
Format: “I believe Title within [customer segment] experience [problem] when [doing use case] AND/OR because [of constraint] which has the following implications
Validation Criteria
Customer acknowledges there is a problem
Customer believes it should be solved
Customer has invested time/money to try and solve it before
Customer has allocated budget
Title
Title of the target customer
Segment
Define the Company/org type, company size, geography, other factors and why.
Problem
What pain point the customer encounters
Task: what use case the customer is trying to execute
Implications: Consequences to the customer for not being able to execute the use case.
Additional resources
